Ancillary Task Research - Concert Ticket

When starting my research into existing concert tickets I firstly looked my the tickets which I had kept from concerts I had been to before looking online. To search the internet for examples I used the Google search engine to look at its imaged and then I looked at existing artists websites.   I found that there was a large range of types of concert tickets but found there where two most commonly used types. There were tickets which had a plain pattern background with the information of the concert, and tickets with an image to the side of the concert information. Bellow I have positioned one design of each type of ticket.

Next I compared each concert ticked making note of similarities and differences. I decided to do this as i knew that I was going to create one of the concert ticket options but i wanted to see which features where commonly used on both types of concert ticket.


Similarities

• Band or artists name positioned at the top of the ticket
• Time and date shown
• Gate or zone shown
• Seat number shown
• Different font sizes for different sections

Differences

• Different backgrounds
• Different font colors
• One has a image the other does not

I then decided that I would turn to my target audience and research more throughly into the type of ticket the same type of artist as Vanessa Carlton would use.  The feedback from the target audience was to design a ticket which incorporated an image. My research in to similar artists showed that a range of both designs was used but I felt that a design with an image would be the most suitable for Vanessa Carlton. 

I then used my research and target audience feedback to put together initial ideas, sketches and detailed designs.


Initial ideas  (brainstorm)

Concert Ticket Brain Storm

I decided to put together initial ideas to ensure that I included the codes and conventions in my designs and as planning I could refer to throughout the creation of the concert ticket.

Sketches

1st Draft Idea

2nd Draft Idea

I have decided to create two different concert tickets and then gain feedback and advice from my teachers, peers and to compare my work to my groups designs before deciding on a final design to take to our review in a few months time for final changes.  Now I have completed my paper designs I will now edit my photography in Photoshop and use Illustrator to create both concert ticket designs.